What is Google Trends? 3 Ways How Bloggers | Marketers | Business Can Leverage
if you are a content writer, marketer, or SEO expert then Google Trends can help you.
Are you in search of a new and lucrative blogging niche or need something new to write about?
Or want to know the correct time for marketing.
Google Trends is the ideal tool to discover trendy ideas.
In this article, you will learn how to use Google Trends to research better-demanded topics to create content about.
We’ll explain different ways to leverage Google trends.
What is Google Trends?
Google Trends is a service that Google provides to find new trends in searches. It reveals the current trends and topics that are popular and frequently searched for.
Google Trends provides data on the current trends and seasonal variation.
Information is categorized by time span, country, or even the region of the country.
This is a useful tool to gain an understanding of what is happening globally and utilize it for our purposes. It benefits business, whether it’s blogging, marketing, or anything else, may be affected by trends.
You will learn how to utilize both for the benefit of our business.
Find Specific Data of Seasonal Variations
To obtain seasonal variations in search data, Google Trend is a very useful tool. It shows when a particular thing is more significant for people.
Using search data from Google Trends is advantageous for seasonal businesses.
Identify a season when search terms that are relevant to your business are on the rise and then develop your strategy. So based on demand, it will determine when and what to advertise.
Content creation, services, or products may be the focus of this demand to get benefits.
How to use Google Trends to discover variations in trends.
In order to discover seasonal trends, we can use a keyword that is connected to our business or service and then explore more information.
Let’s explain the procedure now.
You can observe the initial Google Trend Dashboard.
First, select “Explore” in the top bar.
Then enter a search term or keyword.
Now you can change other parameters like country, time range, category, and type.
Country: if we want to find search data across the world, then we can select “Worldwide”; otherwise, select a country to find search data in a specific country.
Time Range: This is used to select a period for search data.
category: Nowadays, time is a term that can be used in multiple areas from different perspectives. In that case, we can select categories according to our area of search.
type of search, for example, which type is related to your search (about which you like to get data) like a website, image, or YouTube
To understand all, take a case study of tourism. Now let us suppose you are providing services about tourism, for example, providing guides and rides in the USA, running a tourism blog, or being a marketer about tourism.
Now that all these have different scenarios,
If you are a provider of services or sell products about tourism, you will enter a keyword for tourism in the search bar.
Now you want to know at which time of year you should search for information about tourism so that you can make your selling strategy more effective.
As you need USA data, select “USA” and “Past 12 months” as time rages. and category as Autos & Vehicles.
The search trend is high from June 11th to July 9th, and low from October 16th to February 18th, so this will help you plan your marketing strategy.
You have options to search worldwide or by country, sub region, metro area, or city, as in the next picture.
Finding the Currently Trending topic.
Using Google Trends, you can find what are currently hot topics. The data is derived from a Google search.
It is possible to pick a data type that is relevant to our business, such as celebrity, business, content, or art.
Finding a popular topic to write about or choosing a trending marketing field can be beneficial.
Trends can be found in both by time span and area wise for example worldwide, country, sub region, metro area, or city.
How to use Google Trends to find current trends
To find out what is currently trending, simply go to ‘Trending Now’.
Choose a country if you require information about a particular country.
Now you can find the top queries sorted by volume. You can choose ‘Daily search trends’ for that purpose. The queries will be listed according to their volume, with high volume at the top and low volume at the bottom.
This method help you to quickly find a topic to write about.
To find search trends click “Trending Now”.
You can see there are two options, “Daily search trends” and “Real time search trends”.
Select “Daily search trends”.
Next choose Country.
If you want to do search for specific category choose category. Otherwise it show most trending topic in all categories.
Another option is to find trends in real time. By using that, you can find trends in a particular topic. We have the option to either find all trending topics by default or select a specific category.
This will show 24-hour data on that keyword in the form of a graph showing a decrease and increase in trend.
To find real time data click “Realtime search trends”
You can search country wise real time data.
Brand Search data Comparison.
We can also compare trends for two search terms. This enables us to conduct a comparative analysis. The topic could be about products, services, and competition between competitors.
This will assist in understanding the future outlook and adopting a strategy.
You can compare two or more than two brand.
Here we will take example of three car companies, by comparing their search data.
You can take your keywords to compare their search data.
To star fill your keyword in first box. Than click “+ Add comparison” button to enter next keyword.
Now you can see three graph line yellow, blue and read, representing three cars search trends.
In the next picture region vise data. You can select any submersion.
In the next section you can see data specific to Mercedes-Benz.
In the next section you can see data specific to Bentley.
In the next section you can see data specific to Audi A3.
How Individuals or Businesses Can Benefit From Google Trends?
Google Trend is a useful and free service offered by Google. It can be utilized in various fields.
Finding Your Beneficial Niche
Google Tread provides us with data that reveals what’s trending, what’s seasonal, what’s on the rise, and what’s on the decline. Learning about all of these parameters is necessary. Selecting a niche can be made easier by knowing the prospects and stability of a niche.
Field-related data enables us to estimate the pros and cons of a potential niche.
Planning advertising campaigns and minimizing costs.
By analyzing search data, it is possible to understand the market demand based on popularity. Scheduling our campaigns according to trends can save us money.
So cost planning can be achieved in seasonal campaigns to avoid unnecessary expenses.
We can also find countries or areas where topics are polar based on search data.
By avoiding advertisements in downfall seasons and learning about low-trending areas, we can avoid money wastage.
Content Creation, Marketing and SEO
By using Google Trends, we can determine user attitudes at different times of the year. Google Trends also lets us know what peoples are searching. This will help us to develop our SEO strategy.
It is also very helpful for content creators to know what people are searching for. By knowing about current trends, content creators can create for the topic.
Local SEO Strategy
Google Trends provides data at the city level. By utilizing this data, we can find search terms that are popular in our area.
This will aid in discovering customer preferences in the local area. We can develop a marketing strategy that is tailored to local customers.
So Google Trends is an excellent tool for local SEO.
Emerging vs. old trends.
Apart from seasonal variation it also shows trends that are on the rise and what is on the decline. This is very helpful in business to create a strategy.
Compare the Popularity of Brands.
The comparing option of Google Trends allows you to compare brands’ popularity by analyzing search data.
Knowing your competitor’s popularity and where your brand stands in the competition can be beneficial to develop a strategy.
It is more important to know your competitor’s data to realize your position in the market
Popular Topic on other Platforms like YouTube.
It not only gives search data about the website but also shows us what people are searching on YouTube and in images.
This also helps YouTube content create to know the tastes of viewers.
Finding Hot Topic.
Google Trends reveals the importance of some events. It gives information about hot topic which are very helpful to know about what is top in the news.
It also tells about personalities, and events that people are searching for.
Conclusion
Trends and seasonal variations in trends can be found using Google Trends, which is a very useful tool. Content creators, writers, marketers, and SEO experts can efficiently utilize it.
We hope that you gain knowledge about the capabilities of Google Trends and how to use them for your business.