What is SEO Strategy | SEO Content Strategy with 6 Point to get More Traffic.
To obtain traffic in times of high competition, we must develop a good SEO strategy. Some SEO Content Strategies are closely related and have a great impact on each other. We are aware of the following initial points:
Adding websites to search engines.
This step is initial and simple. We can index our website or blog by submitting it to the Google search console and Bing search engine.
The next step is to put in some effort to generate a small amount of traffic.
After achieving a small amount of traffic, the next step is to engage the reader with our content. This will give a signal to Google that our content is quality content.
It will enhance our rank in the SERPs. As a result, we will see a significant increase in traffic.
Now this is a circle, where one step depends on the other, and we have to enter it. Entering the circle is a challenge for new blogs and websites.
Here we will discuss a couple of things to make it easier. We will acquire knowledge on how to enter the circle and maintain our position.
Keyword Research as Part of SEO Content Strategy
A keyword is a single word or group of words that we type on the search engines to make a search for a topic and to find a solution.
To create content for a blog or website, the first crucial step is to find keywords that are related to our content and are also searched by users on search engines. This is the main pillar of content, search engines find content on the internet according to the keywords typed by the users.
If we make understand search engines that we have the best content for the keyword, then search engines will list our content at a higher rank.
A keyword is also known as a focus keyphrase. Search engines usually search for a keyword or a key phrase in the title and description to find the content for user queries.
Search engine indexing uses natural occurrences of keywords in content to rank it.
The main criterion for finding content for search queries is the keyword.
You can see this in the above search engine result page picture. The word ‘Page Speed’ is highlighted in the search. It is the main keyword of the query.
So it is important to find the best keyword for our content
We have to find a keyword that has a high volume but a low difficulty level, but it is impossible. Because all content creators create content for the keyword that is most searched, More content for a keyword makes its difficulty level high. It is more difficult to rank for such a keyword.
But there are some other things that we can use in high competition as help in SEO Strategy. We will learn in the next section.
Create Quality Content as part of the SEO Content Strategy
It is important to create a high relation between keywords and content.
SEO is not possible without good content. To engage users with blog posts, it is crucial to write high-quality content. Quality content solves the reader’s problem. Good content addresses the user intent for which they clicked your link in the SERP. It must be centered around your title and main keyword.
It must be deep enough for users to feel satisfied with your content. This will enhance the user experience.
Here is a picture for AIOSEO plugin show good SEO Content qualities. For detail you can learn AIOSEO plugin tutorial for Content quality as SEO strategy.
An article with 1500 to 2300 words is considered good. But don’t stuff the content with irrelevant sentences and repeat the same information; it may irritate readers and cause them to leave your article.
To write good content, it’s crucial to choose a niche and gain a thorough understanding of it. To explain something, you must have good knowledge about the subject. This is the most important requirement for good content writing.
It’s important to properly represent content. Organize the related information into paragraphs. A paragraph should be focused on a specific sub-task. Divide large information into small multiple paragraphs. Always try to make short paragraphs. It makes the reader comfortable to read.
Make your content catchy by adding a catchy description at the start of your article.
Describe the primary issue and the method for solving it.
Website Indexing as an SEO Strategy
It is very important to index your website in search engines. Indexing your website in the Google Search Console is the most important thing. Google Search Console provides tools that help to analyze website data, that are crucial for SEO Strategy.
It provides reports on stats like broken links, CTR, total impressions, how many pages in your blog are indexed, the accessibility of your website on Google, etc.
Social Media Marketing for Web Traffic as a Part of SEO Strategy
It’s really hard for a new website or a new blog to get traffic from search engines. But the traffic is really important for SEO and showing our content.
The second option to obtain traffic initially is a social media platform.
However, more than 80% of blogs indeed increase traffic using social media marketing.
The first step is to choose the appropriate social media platform. Concentrating on too many platforms is not a good thing. For example, Pinterest is good for getting traffic for blogs; Facebook is also used to get traffic, but it has a restriction of a minimum number of followers to add links for websites and blogs; a similar restriction is also with Instagram; and both Instagram and TikTok are more appropriate for influencer marketing. B2B companies can benefit from LinkedIn.
After choosing a social platform, create an account or page that aligns with your niche.
Do your research, and remain consistent. Make sure to share your blog posts regularly. Sharing great content can help to engage followers. They will share your content with others. It will begin a cycle to boost your followers.
The presence of these followers will lead to an increase in your web traffic. This traffic provides you with the opportunity to show your content and access to search engine traffic.
Because traffic from the social media platform will give a signal to search engines that your content is quality content.
Page Experience Importance for SEO Content Strategy
Page experience is very important as an SEO Strategy. It is about how users feel about your website. It includes the mobile usability of the website, core web vitals, HTTPS, etc.
We will be explaining all of it one by one.
Mobile-friendly websites present information on a mobile screen in a way that makes it easy to view and find information.
Core web vitals represent the loading performance, interactivity, and visual stability of the page as part of the user experience. The explanation for these points is as follows:
Largest Contentful Paint(LCP):
It represents how much time it takes to display your page’s largest component. The LCP must be less than 2.5 seconds to provide a good user experience. This maximum delay should be 2.5 seconds from start to finish of the load.
Interactivity
A website is interactive if it is responsive to the actions of users and acts according to their activities. This type of communication is between the user and the website. An example of interaction is, the user clicks on an element and, as a response, the website moves forward or backward and makes any other changes. The user action may cause some visual changes. Other examples include user comments on a post and feedback to comments, clicking internal links for navigation, viewing a video, and so on.
HTTPS is used to ensure the connection’s security
Core web vitals also include user data security during communication by establishing a secure link between the client and server. It is necessary to use a secure HTTP version, which is HTTPS, for that purpose. Data encryption is done before transmission between the client and server in this type of connection. It ensures the security of user data on the internet.
Backlinks as a Good SEO Strategy
Backlinks also play an important role in SEO Strategy . Backlinks to your blog build reputation and trust. It is off-page SEO.
To obtain baklinks to your blog, it’s important to write good content in-depth. If you write in-depth and the content is unique, other websites will add a link to your article, on their website to provide value to their readers.
Don’t buy links it would hurt your SEO ranking. Backlinks from authoritative websites that have related content to your content are the best option.